Graphic designer · Accra, Ghana

Francis Pascal Addai

I design logos and identity systems, and I design the flyers, posters and social media graphics that carry them. Most of my work is for student associations at the University of Ghana, for ministries, and for small businesses in Accra.

I also run Pascal's Creative Studios, a design studio here in Accra, Ghana.

Francis Pascal Addai, Creative Director of Pascal’s Creative Studios, a black and white portrait.

Logos and seals

Six identities I designed and drew as vector artwork, so each one stays sharp whether it is printed on a letterhead, stamped on a document, or shown at the size of an app icon.

  • A lowercase P drawn as one continuous off-white line, its stem descending below the baseline and its bowl closing into an inward spiral.

    Pascal's Creative Studios

    My own studio

  • A cyan monogram of two rounded stadium shapes meeting at a shared point to form a W, with a small white circular lens at the join.

    DiagnoseWise

    Health technology

  • A white dove in flight over a blue globe, with a brown cross rising behind them, the three shapes interlocking into a single silhouette.

    Gospel Hour

    Broadcast ministry

  • A circular navy and gold seal reading UGAHSA General Assembly, with fourteen adinkra symbols around the outer band and the Great Hall beneath the association crest at its centre.

    UGAHSA General Assembly

    Student parliament

  • A circular navy seal bounded in gold reading Office of the President, with ten stars flanking the association shield and its rod of Asclepius.

    UGAHSA Office of the President

    Executive seal

  • A circular seal reading The UGAHSA Judicial Council, drawn in pale grey line work, with a laurel wreath closing around a set of balanced scales and six stars split three to a side.

    The UGAHSA Judicial Council

    Student court

Flyers and posters

Twelve pieces: campaign and policy flyers for students running for office, a conference programme, event and holiday posters, a services flyer for a fabric shop, and three adverts I made for my own studio. Nearly all of them were made to be understood on a phone in about two seconds, which is how long anyone looks.

  • A lime green advert showing a photograph of branded stationery, asking whether your brand looks as credible as your business, above a Work with us button.

    Pascal's Creative Studios

    My own studio advert

  • A blue flyer headed Declaration of Intent, carrying Desmond Nana Kofi Osafo’s written statement of his candidacy for UG-MELSSA President beside his photograph.

    UG-MELSSA

    Declaration of intent

  • A dark green services flyer for Glim Fabrics, listing African print fabrics, group and event orders and delivery, beside photographs of customers wearing the prints.

    Glim Fabrics

    Services flyer

  • A pale grey campaign flyer for Joshua Yawson for UGAHSA Health Officer, with a ballot slip marked Yes and his name set in heavy blue type.

    UGAHSA JCR

    Campaign flyer

  • A lime and dark green social post reading Welcome to April, with a cut-out photograph of the designer and three tags reading Fresh Chapter, Zero Excuses and Unshaken Standards.

    Pascal's Creative Studios

    My own studio post

  • A blue policy flyer headed Project Lift, listing five commitments to academic success beneath photographs of the two candidates, and closing with the line No Student Left Behind.

    SBAHS

    Policy flyer

  • A blue event flyer for Tutorials Session 2.0, listing human anatomy, biochemistry and basic physiology, with the word FREE, the date and the venue beside the organiser’s photograph.

    UG-MELSSA

    Event flyer

  • A teal policy flyer headed The Able Team, setting a transport initiative and a digital information system in two panels above photographs of the two candidates.

    UGAHSA

    Policy flyer

  • A birthday post for Phoebe Naa Legnol Lartey on a red to yellow gradient, with the words happy birthday set large and ghosted behind her photograph.

    UGAHSA JCR

    Birthday post

Two copies of a dark green poster reading Welcome to March, shown at an angle on pale wood and grey concrete, each carrying the Pascal’s Creative Studios mark and a phone number.
Pascal's Creative StudiosMy own studio poster